What Brands Can Learn From the Power of Latinx Superheroes

REPOST @laborinquenacomics & @rosariodawson

"In the case of #LaBorinqueña, we can see a great example of how superhero and sci-fi from Latinx storytellers can be leveraged to create authentic partnerships like those with @RosarioDawson, @ChocolateCortesPR, and @NRDC_Org and content that truly connects with Latinx audiences."

Thank you Michael León Rivera (@MikeyRivera1) for this @Adweek profile!

#Latinx #Superhero #ComicBook #Marvel #DC #RosarioDawson #StarWars #Fantasy #ScienceFiction #Nerds #HumanRights #WomensRights